Research from HR software company Applaud has revealed that less than 10% of organisations offer hyper-personalised digital employee experiences
While personalised employee experience platforms were found to be lacking by Applaud, only 27% of HR services can be considered consumer-grade, which is negatively impacting employee engagement.
With many employees looking to continue working remotely using digital infrastructure full-time, reducing visits to the office, absent or insufficient amounts of personalisation within staff engagement can also decrease productivity.
It has been shown that implementing technologies that offer hyper-personalisation in the workplace can help reduce time wasted completing tasks as well as improving the relationship between employees and their employers.
Employee experience platforms adapt according to the user, offering the same level of personalisation that they would experience on apps such as Facebook, with a customised news feed and recommendations.
Agility within employee experience platforms is key, and Applaud research has also seen an upward trend in low-code capability that provides fast, simpler customisation.
To be more agile, HR leaders are prioritising investment into technologies that focus on employee experience, and ensure individuals feel fully supported for their individual needs and requirements, whether they are in the office or working remotely.
The findings from Applaud come shortly after it was revealed that disengaged employees are costing the UK economy £70 billion a year in lost training and recruitment costs, sick days, productivity, creativity and innovation.
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“HR now has an even greater role in creating programs that deliver the same personalised employee experience as one would have outside of work,” said Ivan Harding, CEO and co-founder of Applaud.
“Applaud provides customers with an employee experience layer completely customisable to best fit HR teams and employees.
“Having a personalised digital workforce experience platform is one of the big levers HR leaders have to help their organisations and employees master this new normal working environment.”
Applaud surveyed 200 HR and HRIS decision-makers in the UK and US for its 2021 Digital Employee Experience Trend Report.